Key Purpose of the Job (Position Summary)
The position is responsible for postpaid acquisition number for the circle. It involves all the activities starting from understanding market needs, conceptualizing product and launching of products with focus on postpaid acquisition
Key Result Areas
- Achieve monthly target for gross activations.
- Achieve monthly target for Marginal ARPU.
- Segmented products basis market understanding
- Focus on MNP / Prepaid To Postpaid
- Channel specific innovation to increase help drive number
Key Functions & Responsibilities
Please list your primary tasks & responsibilities that are specific to your position. Indicate an estimate of percent of work time spent on each – over the span of the year (it should not exceed 100%)
Strategic
- Strategize by Understanding and Analysing Market trends, Competition moves and Exploring new avenues & segments to augment acquisitions.
Operational: Product Formulation and Launch
- To ensure that the product gets ready on time, for launch purposes after taking all the necessary and relevant approvals.
- To launch the product informing all the relevant departments about their roles and responsibilities
- To monitor sales happening from channel and analyze the gaps and derive ways to fill them up and enhancing maximum sales.
Operational: Promotion and Distribution
- To coordinate with mar-com team for getting promotional material
- Facilitating Trade for getting the local promotion done, facilitating team for co-opt ads, road shows etc
- To ensure that promotional material reach each POS.
Operational: Pre to Post
- To work out on scientific way of data extraction for telecalling purpose, making a full script to make the tele calling effective and mitigate the wastage, monitoring effective execution and implementation of process whereby increasing Gross Sales
- Providing Telecalling Data to Trade for Pre to Post Conversions, monitoring Telesales health, data’s effective usage and facilitating gross sales.
Operational: Competition Tracking
- To coordinate with Zonal Heads, Branch Heads and In charges, knowing what are the competition moves.
- Market visits to existing channel , customers and Competition store
- To react to any counter competition offer proactively either by making a new plan or reinforcing on strengths of existing plans
Operational: Coordination with departments
- To coordinate with IT department for various product related information, Plan configurations etc
- To coordinate with CSG for any type of support function needed
- To coordinate with IN for getting Prepaid dumps basis filters provided, so that it can be used for Telecalling purposes.
- To coordinate with Commercial for getting SIM’s, CAF’s made and dispatched
- To coordinate with B&C for solving their queries
- To coordinate with marketing team for getting Promotional Material made and timely distribution in field.
Developmental
- Meet Trade and make visits to market to understand channel issues and problems, so that we can react accordingly.
- To share best practices of trade at various levels are undertaking with the rest of sales team
Authority
For example, please list in this section
1. Financial authorities such as approval of Purchase Orders, Cheques signing, Approval of expenses, etc.
2. Operational authorities such as approval of quality, change in logistics schedule, reallocation of resources between locations etc.
3. Administrative authorities such as sanctioning leave for subordinates in your own team, etc.
Please indicate which of these recommendations to your boss are and which are the final authority with you
Key Skills/Experience Required –
Specific education qualification/certification, specific functional experience etc, NEEDED FOR THE JOB. Please note that this is what is required for the role and is not necessarily the role holder’s personal profile.
- MBA Marketing with 3-5 years of relevant work experience. Sales background preferable.
- Good Analytical and Communicational skills.
- Good Interpersonal and Presentational skills.
- Should have a sound knowledge of MS Office.
Job Dimensions
Please list in this section job dimensions that are relevant for this position:Financial dimensions can include volumes, revenues, margins, contribution, budgets, etc
Non Financial dimensions can include number of geographies, number of customers, number of sites, etc that is non financial
Financial Dimensions
- Marginal ARPU – Rs. 550 approx
- Gross numbers – 80k per month
- Raising Indent for SIM cards – 100k per month
- Ordering Forms for plans sheets etc – 80k per month
- Raising indent for CAF’s – 80k per month
Non Financial Dimensions
- Ensuring hygiene at Telecalling agencies (DSE count, TC counts etc)
- Facilitating hygiene at Trade agencies (DSE counts, TC counts etc)
- Ensuring the health of Trade is perfect and as per expectation.
Key Challenges of the Job
Please mention key issues and challenges faced on the job which would require superior performance to overcome. Include industry, business or market challenges, challenges arising from the competitive and regulatory environment, social or environmental challenges, geography related, occupational hazards etc
- Keeping post paid attractive in wake of attractive competition offers.
- Improve mix of plans in acquisitions.
- Channel motivation for doing post paid sales.
- Protecting base in view of competition moves
If interested please share your profiles to mailto:prabhakar@crystalconsultants.in
Thanks & Regards,
David Prabhakar
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Crystal Consultants
( +91 (40) 40038252 | +91 98491 68034
PLOT NOT 85, P&T COLONY, BEHIND OXYGEN HOSPITAL,VIKRAMPURI,
NEAR SECUNDRABAD CLUB, SECUNDRABAD-500009
